The Bahari Creative team always gives me "some" wiggle room when it comes to the brands new campaigns. So when it came time to shoot the Fall 16' series for Bahari, they made it perfectly clear that they wanted to direct this shoot. With some reluctance, I figured it would be good to have the geniuses behind the brand direct their own photoshoot.
The looks were incredible, the models were fluid and gave great movement to the lens of both the video and still camera. In Bahari true fashion, we had the set constructed for the shoot because we wanted a different approach. This artistic, nature inspired "cube" was the perfect backdrop for the bold prints of the new line.
A great joy for me was challenging myself to photograph the entire campaign with natural light. No strobes we used to capture the images so I was very proud with the results. Please enjoy the images and short fashion film below.
Photographer: Scharad Lightbourne
MUA: Antonya Jenoure
Stylist: Joel Stubbs
Hair: Omeece Culmer
Photo Assistant: Aaron Davis
Directed by: Morgan Fernander & Scharad Lightbourne
Filmed by Ashley Whitney & Malik Smith
Produced by Ashley Whitney
While I was in Toronto earlier this year, I planned to shoot something, anything, anywhere in the city. The city is a breeding ground for creative ideas especially photography and on my 2nd trip there in 3 years, there was no question that I'd want to shoot in the Kensington Market area.
I called stylist Aziza Brown who immediately agreed to work with me again and when I told her where I wanted to shoot, she instantly came up with the style direction for the clothing. We just needed to put a team together and with the help of MORGAN Model Management, we sourced unique and diverse talents for the shoot. The final piece of the puzzle was MUA (makeup artist) Senita Rodrigues whose work I admired for awhile and I contacted her to work together and she was friendly and very open to my ideas.
On shoot day, we started about 8am that morning, using a parking garage as HQ, yes a parking garage! It was central to everything and we had covering so we made it work. The models were troopers changing in and out of looks and I actually scouted the market from high above.
Kensington was an incredible area, bustling with people, vendors, sights and sounds who all seemingly ignored the fact that I was photographing two unique and diverse models in the street, against doorways, in between stalls and up against walls. I was everywhere and loving the energy the market seemed to throw right back at me.
Check out the gallery below.
Photographer: Scharad Lightbourne
MUA: Senita Rodrigues
Stylist: Aziza Brown
Clothing Designer: Print Vintage
Shoe Retailer: Heel Boy
Models: Shakhira & Nadia Blackwood
I remember, just recently, shooting portraits of designer Theodore Elyett. It was on the set when I previewed his latest collection and found myself itching to see the remaining pieces. The patterns combined with his use of color and texture screamed for a photoshoot. I approached Theo about the idea and he jumped with excitement, the prelude to this "Rain Check" editorial.
We planned for weeks what we were going to shoot, who the team would be and where we would shoot it. The only thing missing was a muse to bring it all together. At the time, it didn't occur to me that the perfect subject was waiting for me to ask her about photographing her. Atalanta was a student at the Lyford Cay International School, introduced to me by one of the development coordinators. She was tall, awkward with a fashion frame that my eye knew would be great for Theo's pieces.
No fitting prior to the shoot was made. We introduced the team beforehand and with the location finalized, we were ready for shoot day! The team had not seen the location before shoot but they were amazed at how amazing it was despite the overcast skies. Once we began to shoot, it was like waving a magic wand at each look. Just earlier, Atalanta said to me that she was nervous and that I'd have to direct her a lot but I knew her awkwardness would make the shots great. She'd never done a professional photo shoot before but she gave us effortless posing, frame after frame in designer pieces that fit her like they were made for her in the first place.
Please enjoy this editorial spread and our BTS video displaying amazing pieces from designer Theodore Elyett worn by our model Atalanta.
WATCH THE BEHIND THE SCENES VIDEO
With the rise of this local clothing giant, Bahari Bahamas Ltd releases their 2016 Spring Campaign. The campaign was shot in Nassau, The Bahamas at The Cliffs. With the talents of Miss Bahamas Universe 15/16 Toria Penn and male model Endierich Rahming, the bright and bold styles of their pieces strike lightning again!
I had the opportunity to preview the pieces for the spring collection before hand and I immediately got excited because every collection, the company seemed to improve tenfold from the last. My team was equally excited and impressed on shoot day agreeing that in fact, to date, this collection has been Bahari's strongest.
The set was alive with great electric energy from our team and models. We had our home base blasting music like we were in the club and with charismatic chatter, strong models and a hype crew, we rocketed through the looks shooting frame after frame with unbelievable precision shouting out ecstatically once achieving that "money" shot.
Photography + Creative Direction: Scharad Lightbourne
MUA: Ts Artistry
Hair: Yonarda Beneby
Styling: The Style Diaries
Models: Toria Penn, Endierich Rahming
Grips: Aaron Davis, Malik Smith
When I first concocted this grand idea that I could do a fashion shoot in the National Stadium, I second guessed the thought several times. Somehow I knew with the right connections, I could make it happen and once I found those, I was determined to pull off this momentous feat.
I called on stylist Lavonne Alexis of ShoptheCC and when I threw this idea in her face, she was immediately ready to strap on her tape and clothes pins. I told her I wanted to shoot both a male and female with multiple looks in what to me was a curious trend occurring in the fashion world called "athleisure." Now according to fashion culture, the term is used to describe looks or outfits that would normally be found in the gym, styled for social occasions like shopping, lunch, running errands etc...casually athletic in so many words!
Lavonne thought the idea was hot and we brought on stylist Vuitton to assist with our male model's looks. They both sourced pieces from all over, mainly Dkylpse Swimwear, ShoptheCC and The Sports Center so for me everything was coming together. Storyboard after storyboard and mood board after mood board, we laid out the entire shoot with confirmed models Davin and Laura.
Shoot day was amazing, killer team on deck and the stadium was nothing short of a masterpiece to shoot against. The architectural prowess, with clean lines and repetitious patterns made for amazing frames shooting the models in, around, under and over all the amenities the stadium provided.
Photography: Scharad Lightbourne
MUA: Lincey Carey . Hair: Raquel Pinder
Styling: Vuitton Bain, Lavonne Alexis . Assistant Styling: Waydell Ingraham
Clothing: ShoptheCC, The Sports Center
Models: Davin Johnson, Laura Megan
Grips: Shawn Hanna, Aaron Davis, Malik Smith, Terrel Carey, Tamara Flemming, Cee Jay Jermaine