Season 10 from Bahari photographed by Scharad Lightbourne

Season 10 from Bahari Bahamas was a very hard campaign to produce. Designs were redrawn and fabric samples tested multiple times. Being the brands chief photographer, I get a first hand preview before it hits the market. The brands CEO trusts my input (sometimes) and values the feedback that he gets from me. My first response after seeing final samples were, "this is the most mature collection from Bahari yet and I know people are going to love it, its a step in the right direction. " Their newest collection has been a long time coming and shows tremendous growth from the brand.

In planning the campaign photoshoot, there were certain elements that always play an important role in the success of the images. The right team had to have been assembled, the right cast and most importantly the right location. Bahari always seems to discover or use its resources to secure pretty mazing location on the island and this one was no different. our scenic view of beautiful blue Bahamian waters, modern architecture and textured backgrounds gave me all the inspiration I needed to put the mood board together. Once approved, I eagerly awaited shoot day.

My team and I worked consistency throughout the day using the sun to our advantage, and fully making use of the property. Along with the YNGDGRTS team, everything ran smoothly and with great ease from location to location. Shooting in direct sunlight is no joke but I was able to use modifiers, a fan and a powerful strobe to achieve the looks the client approved. See some of the images from the campaign below along with the cinematic shoot video below and do enjoy responsibly.

...until the next post! See you guys again and thanks for reading. 

Photography:  Scharad Lightbourne   MUA:  Erinn Treco   Hair Stylist:  Jameelah Thompson   Styling: ProductJoint  Video: Ashley Whitney  Photo Assistants: Kenzi Thompson // Jayden Mcintosh

Photography: Scharad Lightbourne

MUA: Erinn Treco

Hair Stylist: Jameelah Thompson

Styling: ProductJoint

Video: Ashley Whitney

Photo Assistants: Kenzi Thompson // Jayden Mcintosh

SEE THE COLLECTION

SEE THE CINEMATIC VIDEO

Vida Cayo Summer Campaign Photoshoot

I'm going to apologize ahead of time for this post but its going to make you feel really guilty about your current workout regime. Vida Cayo recruited some amazingly fit models to stand in their first ever advertising campaign and hiring me, an amateur fitness expert to photograph it. Walking on set, I found myself to be intimidated by the abs, pecs and glutes that were being paraded around but I stood confident in my Nike tank that I would use them to my advantage. The location was incredible and I was pretty happy with it having seen it a few days prior. I'd already mapped out the areas which I wanted to shoot against and the weather was perfect too. We had green grass, trees and a beautiful panoramic view of the beach.

But not to be outdone, I had a guest model that Id pose with my live models that was equally as fit and toned as they were. Her iron frame and wheels of steel were equally as sexy as her topless frame and all eyes were laid on this custom Jeep Wrangler once she pulled into the yard.

The shoot was "bananas" and tons of fun and these fitness models has an even better time than I did. With my MUA and Stylist working feverishly to ensure the models looked their best. I loved the jeep as Im a huge fan of the custom Wranglers. I couldn't have asked for a more perfect shoot, day or collection of diverse models at which to point my camera to. Please enjoy these images responsibly.

Photography: Scharad Lightbourne // Styling: Shan Oliver  MUA: Makeup by Vonz Ferguson  Grips: Gary Martin, Martin gray, Kenzi Thompson + Derek Adams // Video: Michael Cortez

Photography: Scharad Lightbourne // Styling: Shan Oliver

MUA: Makeup by Vonz Ferguson

Grips: Gary Martin, Martin gray, Kenzi Thompson + Derek Adams // Video: Michael Cortez

WATCH THE BEHIND THE SCENES VIDEO

Braneka Bassett photographs with Bahamian photographer Scharad Lightbourne

Braneka Bassett, a former Miss Bahamas was flying into Nassau and contacted me asking if I wanted to shoot. Braneka, being local to LA, I knew this was the perfect opportunity to work together. We had tried so many times to collaborate but due to equally busy schedules, we never got the chance until now.

"Sure!" was my response of course and I spoke to Braneka about what type of look we could shoot because we only had a few hours with her! She even had a location secured before flying in and she told me that I'd love it; a house on Lake Cunningham.

With literally an hour before sunset, an incredible suit from Beach Bunny Swimwear, and a few simple Aldo accessories, the team and I captured Braneka doing what she does best and effortlessly at that! We got great frames and everyone was excited to shoot with this Bahamian beauty. 

Photography + Styling: Scharad Lightbourne  MUA: Antonya Jenoure // Hair: Kelly Pinder   Grips: Malik Smith + Kenzi Thompson + Tariq Cartwright

Photography + Styling: Scharad Lightbourne

MUA: Antonya Jenoure // Hair: Kelly Pinder 

Grips: Malik Smith + Kenzi Thompson + Tariq Cartwright

WATCH THE FILM BELOW

Filmed by Tony Williams, Directed by Scharad Lightbourne

Rain Check Editorial with Atalanta Schulenberg

I remember, just recently, shooting portraits of designer Theodore Elyett. It was on the set when I previewed his latest collection and found myself itching to see the remaining pieces. The patterns combined with his use of color and texture screamed for a photoshoot. I approached Theo about the idea and he jumped with excitement, the prelude to this "Rain Check" editorial.

We planned for weeks what we were going to shoot, who the team would be and where we would shoot it. The only thing missing was a muse to bring it all together. At the time, it didn't occur to me that the perfect subject was waiting for me to ask her about photographing her. Atalanta was a student at the Lyford Cay International School, introduced to me by one of the development coordinators. She was tall, awkward with a fashion frame that my eye knew would be great for Theo's pieces.

No fitting prior to the shoot was made. We introduced the team beforehand and with the location finalized, we were ready for shoot day! The team had not seen the location before shoot but they were amazed at how amazing it was despite the overcast skies. Once we began to shoot, it was like waving a magic wand at each look. Just earlier, Atalanta said to me that she was nervous and that I'd have to direct her a lot but I knew her awkwardness would make the shots great. She'd never done a professional photo shoot before but she gave us effortless posing, frame after frame in designer pieces that fit her like they were made for her in the first place.

Please enjoy this editorial spread and our BTS video displaying amazing pieces from designer Theodore Elyett worn by our model Atalanta.

WATCH THE BEHIND THE SCENES VIDEO