Behind the Lens: Capturing Bahari’s 2025 Independence Collection Honoring Bahamian Culture
BAHARI BAHAMAS’ INDEPENDENCE COLLECTION ‘25
Bahari has built a reputation for launching monumental campaigns that captivate the nation—sparking excitement and long lines of eager customers rushing to get their hands on the latest designs. Independence Day, one of the most celebrated holidays in The Bahamas, also marks the brand’s biggest and most anticipated collection of the year.
Each year, Bahari masterfully reimagines its Independence designs, drawing inspiration from iconic Bahamian symbols, historic events, and cherished scenes from our past. This year was no different—and when the brand approached me to photograph their new collection, I jumped at the opportunity.
I was genuinely impressed by the designs. They’re not only visually striking but carry a depth and cultural richness that make them even more powerful in person.
Behind the scenes, the energy was high from the moment we stepped onto set. Models were being styled with precision, garments carefully steamed and adjusted, and the creative team fine-tuned every detail to make sure the vision translated perfectly on camera. The heart of the set was a massive LED wall that projected moving images of Old Nassau, layered with AI-generated vintage Bahamian scenes. That mix of nostalgia and innovation made the backdrop feel alive—almost cinematic.
This was only my second time working with consistent studio lighting, but with each shot, I felt more in control. It gave me the freedom to focus more on expression and body language—how to direct and position the models in ways that felt natural yet powerful. There were moments of spontaneous magic—quick laughs between takes, adjustments in poses that ended up being the final selects, and even a few goosebumps seeing how beautifully everything was coming together in real time.
What Bahari created with this collection goes beyond clothing. It’s a reminder of who we are as a people, where we come from, and what we continue to celebrate.
A Romantic Couple's Photoshoot on a Stunning Island 📸
Steffon Cooper & Melissa Rolle
I met with Steffon and Melissa in October of 2023 at this intimate coffee bar on the western side of town. Melissa, who had initially reached out to me, wanted to take romantic, beautiful and editorial portraits with her beau, Steffon. So, in our early discussion, we went over a few concepts that would make them both happy. Melissa told me how long they had dated and that they had no images to speak for their relationship. She was focused on taking official photos to celebrate their love for one another.
During our meeting, I almost enforced that the photoshoot should be unique and different. I don't know what made me say it, but in explaining my creative process to the couple, I told them we needed to shoot somewhere different, not on the island (we all lived in New Providence) but on another island with a stunning backdrop. I almost jumped out of my seat when the thought hit me. I said, “Let's go to Exuma!"
The couple looked at each other, and while I thought the budget would not allow for such a production, they looked back at me and said, "Yes, that's an amazing idea!"
We worked together to figure out a date, styling and logistics for pulling this whole thing off. Luckily for Melissa, her cousin was one of the country's most talented stylists, so I didn't worry too much about that aspect. I had a few colleagues in Exuma who gave me insight on where to shoot and how to get there, and so, together with the couple, we made arrangements for a boat to take us to one of the sandbanks near Rolletown, Exuma.
This photo shoot had been postponed twice due to bad timing or bad weather, and by the time we finally got around the concrete time, it was 2024! January 16th was the new date, and everyone was sure this would be amazing due to all the previous setbacks. My assistant Tariq and I arranged to get there by plane, only a 30-minute ride, and we found an Airbnb only 3 minutes from the dock! The night before we shot, the team met up to go over the art direction for the shoot. Everyone chipped in and gave commentary to make the couple feel more confident going into the photoshoot.
Shoot day was nothing short of incredible. The weather was perfect, the water looked unreal, and the couple were perfectly styled. We found a sandbank when we left the marina and positioned the couple. I was shooting with natural light, so I had more time to focus on posing and positioning. The boat captain pulled us right up to the bank, and I even left him in some of my frames to show the context of where we were. Steffon and Melissa were amazing to photograph because they didn't pretend much to like each other. You could see that they genuinely enjoyed each other's space, and as a photographer, that helps when capturing portraits of two people together.
The couple had a second look, and we brainstormed on where to photograph them. The team agreed that we didn't want to shoot them out in the water again, so I suggested shooting them in a town near all the hustle and bustle of Georgetown's main settlement. I love locations like these because there is a lot of energy surrounding you. People, cars, dogs and birds are all moving around you. Georgetown gave me so many different spaces to capture Stef and Mel, and I loved that they stood out in stylish clothing against the town's backdrop. This shoot, if any indication of how the year will pan out, excited me, and I loved working with the couple to produce these images.
Please enjoy.
Photography & Art Direction: Scharad Lightbourne
Styling: Shan Oliver ( The Style Group)
MUA: Valincia Rolle
Hair: Tara Miller (Metamorphosis)
Stef’s Hair: Tilly Balinese
Grip: Tariq Cartwright
An aerial view of us on the sand bank with the couple.
"MARCH ON!" Bahamian Flag Inspired Beauty
Model: Tarea Sturrup
Working with a talented makeup artist is always an incredible experience for me. I get these really crazy ideas, and it is still great to know an artist who can help bring your ideas to life. I’ve known Italia of Eye Candy Makeup for some time now, and we’ve worked on epic projects before. We were both coming off a slump due to being quarantined, but when I gave her this idea to collaborate on a shoot where the theme would center around the colours of the Bahamian flag, she did not hesitate.
There was no one else that could do this besides Tarea Sturrup, the reigning Miss Universe Bahamas. We saw via Instagram that she had recently cut her hair too, so her look was perfect for the concept. Italia’s studio was perfect for doing everything. Our concept involved applying dramatic makeup to the model layered with various sizes of gold glitter. I watched her (Italia) like a kid at Disney World for the first time, my mouth hung, seeing her apply everything to the model. It was indeed about an hour and a half build-up that I could appreciate. We sometimes have no idea how much time goes into works of art but experiencing this in person was definitely an eye-opener.
For my lighting, I used a 3 light setup. (see photo) One strobe overhead the model fitted with a blue gel to cast the light over the model's torso while another strobe sits behind the model to her right fit with an orange/yellow gel as an edge light. Another strobe was placed behind me to give the model’s face some fill and what you see are the results are exactly what I wanted. Tarea put the modelling background to the test! I gave minimal direction. Once the flashes began to fire, she moved and danced, slithered and sauntered her head, shoulders, hands and eyes into mystical frames.
I did a BTS (behind the scenes video) of the set so that you guys could see the shoot in its entirety from application to shooting. Please enjoy the images and video. Feel free to leave a comment below. I’d love to hear what you think!
WATCH THE BTS VIDEO
Season 10 from Bahari photographed by Scharad Lightbourne
Season 10 from Bahari Bahamas was a very hard campaign to produce. Designs were redrawn and fabric samples tested multiple times. Being the brands chief photographer, I get a first hand preview before it hits the market. The brands CEO trusts my input (sometimes) and values the feedback that he gets from me. My first response after seeing final samples were, "this is the most mature collection from Bahari yet and I know people are going to love it, its a step in the right direction. " Their newest collection has been a long time coming and shows tremendous growth from the brand.
In planning the campaign photoshoot, there were certain elements that always play an important role in the success of the images. The right team had to have been assembled, the right cast and most importantly the right location. Bahari always seems to discover or use its resources to secure pretty mazing location on the island and this one was no different. our scenic view of beautiful blue Bahamian waters, modern architecture and textured backgrounds gave me all the inspiration I needed to put the mood board together. Once approved, I eagerly awaited shoot day.
My team and I worked consistency throughout the day using the sun to our advantage, and fully making use of the property. Along with the YNGDGRTS team, everything ran smoothly and with great ease from location to location. Shooting in direct sunlight is no joke but I was able to use modifiers, a fan and a powerful strobe to achieve the looks the client approved. See some of the images from the campaign below along with the cinematic shoot video below and do enjoy responsibly.
...until the next post! See you guys again and thanks for reading.
Photography: Scharad Lightbourne
MUA: Erinn Treco
Hair Stylist: Jameelah Thompson
Styling: ProductJoint
Video: Ashley Whitney
Photo Assistants: Kenzi Thompson // Jayden Mcintosh
SEE THE COLLECTION
SEE THE CINEMATIC VIDEO
