Behind the Lens: Capturing Bahari’s 2025 Independence Collection Honoring Bahamian Culture
BAHARI BAHAMAS’ INDEPENDENCE COLLECTION ‘25
Bahari has built a reputation for launching monumental campaigns that captivate the nation—sparking excitement and long lines of eager customers rushing to get their hands on the latest designs. Independence Day, one of the most celebrated holidays in The Bahamas, also marks the brand’s biggest and most anticipated collection of the year.
Each year, Bahari masterfully reimagines its Independence designs, drawing inspiration from iconic Bahamian symbols, historic events, and cherished scenes from our past. This year was no different—and when the brand approached me to photograph their new collection, I jumped at the opportunity.
I was genuinely impressed by the designs. They’re not only visually striking but carry a depth and cultural richness that make them even more powerful in person.
Behind the scenes, the energy was high from the moment we stepped onto set. Models were being styled with precision, garments carefully steamed and adjusted, and the creative team fine-tuned every detail to make sure the vision translated perfectly on camera. The heart of the set was a massive LED wall that projected moving images of Old Nassau, layered with AI-generated vintage Bahamian scenes. That mix of nostalgia and innovation made the backdrop feel alive—almost cinematic.
This was only my second time working with consistent studio lighting, but with each shot, I felt more in control. It gave me the freedom to focus more on expression and body language—how to direct and position the models in ways that felt natural yet powerful. There were moments of spontaneous magic—quick laughs between takes, adjustments in poses that ended up being the final selects, and even a few goosebumps seeing how beautifully everything was coming together in real time.
What Bahari created with this collection goes beyond clothing. It’s a reminder of who we are as a people, where we come from, and what we continue to celebrate.
📸 Capturing the new Bahari Kaftan Collection
Bahari Models: Loretta Butler-Turner, Christine Carey & Loleta Dixon
Photography plays a vital role in marketing and branding by telling compelling stories. In this article, I share insights into the creative process and the magic that happens when passion meets the lens, taking you behind the scenes of a recent photoshoot for Bahari Bahamas.
The first step in any successful campaign is planning and conceptualization. Collaborating with the creative team is essential to understanding the brand's identity, target audience, and the message they want to convey. Makeup, hair, and styling are all critical parts of the success of any photoshoot, and the Bahari team gets it right every time! Next, casting suitable models and styling them is essential. The models should embody the brand's essence, and the styling should reflect the latest trends and complement the brand's aesthetic.
No photo shoot is without its challenges, and adaptability is key. Being able to pivot and find solutions on the spot is part of the job. We realized that the models did not need precise poses. Once we allowed them to be free and “let loose,” photographing them became effortless.
Post-production is where the magic happens. Editing, retouching, and colour grading refine the images to align with the brand's visual identity.
In conclusion, photographing this new campaign was a journey of creativity, collaboration, and adaptability. The behind-the-scenes effort, passion, and dedication are the threads that weave together Bahari’s visual tapestry, making these pieces desirable!
MUA: Geah Smith
Styling: Lavonne Alexis
Art Direction/Photography: Scharad Lightbourne
Photo Assistant: Samiah Rutherford
Motion: Sherard Campbell
Season 10 from Bahari photographed by Scharad Lightbourne
Season 10 from Bahari Bahamas was a very hard campaign to produce. Designs were redrawn and fabric samples tested multiple times. Being the brands chief photographer, I get a first hand preview before it hits the market. The brands CEO trusts my input (sometimes) and values the feedback that he gets from me. My first response after seeing final samples were, "this is the most mature collection from Bahari yet and I know people are going to love it, its a step in the right direction. " Their newest collection has been a long time coming and shows tremendous growth from the brand.
In planning the campaign photoshoot, there were certain elements that always play an important role in the success of the images. The right team had to have been assembled, the right cast and most importantly the right location. Bahari always seems to discover or use its resources to secure pretty mazing location on the island and this one was no different. our scenic view of beautiful blue Bahamian waters, modern architecture and textured backgrounds gave me all the inspiration I needed to put the mood board together. Once approved, I eagerly awaited shoot day.
My team and I worked consistency throughout the day using the sun to our advantage, and fully making use of the property. Along with the YNGDGRTS team, everything ran smoothly and with great ease from location to location. Shooting in direct sunlight is no joke but I was able to use modifiers, a fan and a powerful strobe to achieve the looks the client approved. See some of the images from the campaign below along with the cinematic shoot video below and do enjoy responsibly.
...until the next post! See you guys again and thanks for reading.
Photography: Scharad Lightbourne
MUA: Erinn Treco
Hair Stylist: Jameelah Thompson
Styling: ProductJoint
Video: Ashley Whitney
Photo Assistants: Kenzi Thompson // Jayden Mcintosh
SEE THE COLLECTION
SEE THE CINEMATIC VIDEO
