Signature Styles Holiday ’19: “Lady in Red” Collection
Words by Sherron Young
The product of two authorities stemming from two completely different industries, fuse for an electrifying reveal.
Scharad Lightbourne, renowned Bahamian Photographer has established quite the name for himself, introducing photography in lighting that forces all eyes.
As a pioneer in his industry, Scharad re-invests heavily into budding photographers, mentoring them all while capturing stunning polaroids of some of the largest names in the Region.
While immersed in his work which dictates a rather overwhelming schedule, it leaves very little time for projects of the heart. He says being the creative that he is first, sometimes leaves him famished for a creative project, one that he can call his own and that is born from a pure passion in photography.
This collection was precisely that, a birthing of a veteran photographer's soul; bringing it to life, however, would call for a clothing line that was expansive in its collection yet exquisite, bearing fierce variables and a team whose fashion sense purely distracts.
Mitzi Turnquest, fashion connoisseur and founder of Bahamian Fashion Empire; Signature Styles, partnered with the noble photographer for the capturing of her brand's 4 tiered holiday collection which features bold reds among other holiday looks. As her brand moves to onboard an international line, Turnquest thought it the perfect timing for a peak in the brands look and feel in the changing of the company's entire branding scheme, logo, inter-store cosmetics among other upgrades. This photo-shoot would serve as just another feature to the brands full overhaul and seal her efforts placing Signature Styles in due position as the leading ladies’ fashion brand.
She along with her team collaborated with Lightbourne on a set that looked like we were in Miami South Beach, bearing floor to ceiling glass walls and a memorizing view of the Nassau Harbour. The ambiance alone was a sight to behold, amplified by model and social influencer; Denise Francis.
This campaign showcases the profound power of collaboration but more importantly raises the bar in editorial fashion locally. The collection definitely opens your senses for a better product in 2020 as they have certainly outdone themselves this year. All looks are available within the Marathon Rd location commencing 10:00 am December 3rd with a sip and shop experience. All are welcomed.
Photographer: Scharad Lightbourne
MUA: Y. Aysia
Model/Hair Stylist: Denise Francis
Styling: Mitzie Turnquest
Styling Assistant: Cordero Toussaint
Grip: Tariq Cartwright / Stephen McKinney
I shot my first fragrance campaign!
There aren't any words that can express how excited I was when I got the call from Bahari.
“A fragrance?? I asked?
“You need an ad campaign?” I asked?
I was over the moon because ever since I became a full-time photographer I would drool over magazine ads displaying different fragrances and colognes and I would marvel at how awesome the photography was. So, to now have an opportunity to photograph my own was mind-blowing. I was happy that Bahari was continuing to push the envelope and produce more incredible products for fans of the brand.
With two incredible models as part of my arsenal, the team and I created images against a romantic and irresistible background. The lighting was perfect, hair and makeup were on point and the team, as always, worked seamlessly to get the job done. What was even better was the chemistry between our models. They were uber professional but followed direction to the letter. This was obviously not their first time working together and by jumping from frame to frame, that very same chemistry carried over every time.
I styled, photographed and directed both the still images and video needed for this campaign. Something I’m trying to do more of. Please enjoy.
WATCH THE BEHIND THE SCENES VIDEO
(and be sure to subscribe to my page for more behind the scenes)
House of Hanna Campaign
Presenting the world premiere of the new collection from HOH boutique. I had the amazing pleasure of directing and shooting both the motion and still images for the boutique and worked with an amazing team for the final results. Please enjoy responsibly.
I had the amazing pleasure of directing and shooting both the motion and still images for HOH boutique and worked with an amazing team for the final results. Our location was truly unique and our team of stylists hit every look with flying colours literally, giving this inaugural campaign a bold, fresh and sexy aesthetic.
Client: @hoh_boutique
Models: @christianrozzay // @sylvercyty2000
Styling: @withloveroxy // @courtneyhmd
Hair: @dc.trends // @exoticbazr
Mua: @glamourholicsmua
Shoes: @statementshoes
Photography assistant: @kenzigthompsom
Video assistant: @thebahamabeauty
🏍: @talybahn
Sedrick Ward, MMG/ITA model photographed by Scharad Lightbourne
Photography & Styling: Scharad Lightbourne // Clothing Provided: YNGDGRTS
Representation: New York Model Management (MMG)
Representation:International Talent Agency (ITA)
Miss Universe Bahamas Official Photoshoot with Scharad Lightbourne
The Albany Bahamas Resort was set as the beautiful backdrop on which 10 beautiful women took their official photographs for the Miss Universe Bahamas Pageant. These lovely ladies were full of energy and laughter on set and as this production progressed, my team and I were able to get great frames from this diverse group of women.
The day was long, a production lasting over 11 hours but the ladies attitudes and personalities jumped through the camera lens. The team worked effortlessly through the blistering heat to make sure the girls were comfortable, catered to and in position to let their beauty shine through.
The makeup team, hair team and my production team all worked together, dabbing every cheek, brushing every stroke of hair and applying the best light to each contestant making sure we got the best! It was truly a fun experience for teamSL. See the FULL range of images by visiting the Miss Universe Bahamas official website.
WATCH THE BEHIND THE SCENES VIDEO
Bahari Spring 2016 Campaign
With the rise of this local clothing giant, Bahari Bahamas Ltd releases their 2016 Spring Campaign. The campaign was shot in Nassau, The Bahamas at The Cliffs. With the talents of Miss Bahamas Universe 15/16 Toria Penn and male model Endierich Rahming, the bright and bold styles of their pieces strike lightning again!
I had the opportunity to preview the pieces for the spring collection before hand and I immediately got excited because every collection, the company seemed to improve tenfold from the last. My team was equally excited and impressed on shoot day agreeing that in fact, to date, this collection has been Bahari's strongest.
The set was alive with great electric energy from our team and models. We had our home base blasting music like we were in the club and with charismatic chatter, strong models and a hype crew, we rocketed through the looks shooting frame after frame with unbelievable precision shouting out ecstatically once achieving that "money" shot.
Photography + Creative Direction: Scharad Lightbourne
MUA: Ts Artistry
Hair: Yonarda Beneby
Styling: The Style Diaries
Models: Toria Penn, Endierich Rahming
Grips: Aaron Davis, Malik Smith