fashiondesigner

Bahari Fall 2016 Campaign

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The Bahari Creative team always  gives me "some" wiggle room when it comes to the brands new campaigns. So when it came time to shoot the Fall 16' series for Bahari, they made it perfectly clear that they wanted to direct this shoot. With some reluctance, I figured it would be good to have the geniuses behind the brand direct their own photoshoot. 

The looks were incredible, the models were fluid and gave great movement to the lens of both the video and still camera. In Bahari true fashion, we had the set constructed for the shoot because we wanted a different approach. This artistic, nature inspired "cube" was the perfect backdrop for the bold prints of the new line.

A great joy for me was challenging myself to photograph the entire campaign with natural light. No strobes we used to capture the images so I was very proud with the results. Please enjoy the images and short fashion film below.

Photographer: Scharad Lightbourne
MUA: Antonya Jenoure
Stylist: Joel Stubbs
Hair: Omeece Culmer
Photo Assistant: Aaron Davis

Fashion Film

Directed by: Morgan Fernander & Scharad Lightbourne

Filmed by Ashley Whitney & Malik Smith

Produced by Ashley Whitney

Rain Check Editorial with Atalanta Schulenberg

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I remember, just recently, shooting portraits of designer Theodore Elyett. It was on the set when I previewed his latest collection and found myself itching to see the remaining pieces. The patterns combined with his use of color and texture screamed for a photoshoot. I approached Theo about the idea and he jumped with excitement, the prelude to this "Rain Check" editorial.

We planned for weeks what we were going to shoot, who the team would be and where we would shoot it. The only thing missing was a muse to bring it all together. At the time, it didn't occur to me that the perfect subject was waiting for me to ask her about photographing her. Atalanta was a student at the Lyford Cay International School, introduced to me by one of the development coordinators. She was tall, awkward with a fashion frame that my eye knew would be great for Theo's pieces.

No fitting prior to the shoot was made. We introduced the team beforehand and with the location finalized, we were ready for shoot day! The team had not seen the location before shoot but they were amazed at how amazing it was despite the overcast skies. Once we began to shoot, it was like waving a magic wand at each look. Just earlier, Atalanta said to me that she was nervous and that I'd have to direct her a lot but I knew her awkwardness would make the shots great. She'd never done a professional photo shoot before but she gave us effortless posing, frame after frame in designer pieces that fit her like they were made for her in the first place.

Please enjoy this editorial spread and our BTS video displaying amazing pieces from designer Theodore Elyett worn by our model Atalanta.

WATCH THE BEHIND THE SCENES VIDEO

Theodore Elyett, Fashion Designer Lifestyle Shoot

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Theodore Elyett has been a premier designer in The Bahamas for quite some time, so when he approached me about shooting new lifestyle images of him for a brand, I felt honored to do so. Theo has won countless awards, been featured in multiple publications and was the 2015 winner of Mission Catwalk, a reality show competition for caribbean designers held in Jamaica last year.

Theo and I had several brainstorming sessions and we mapped out the look and feel for his shoot. His looks were going to be simple with monochromatic styling and different fabrics that ranged from plaid to houndstooth to tweed. Theo worked with fashion stylist Igee Okafor to help complete the looks. Very clean, very "artsy."

Our location, Harry's Haven was the perfect setting for the shoot combining both victorian and an "island chic" decor. We had really great spaces to work with and TONS of natural light, which I always embrace with a big smile. Theo took direction like a professional and threw in spots of his fun, outgoing personality which made for great frames. 

Video: Ashley Whitney
Styling: Igee Ofakor
Grip: Malik Smith
Grip: Shawn Hanna