Grand Bahama native, Gustavus Cox, the creative director of Gustavus Augusta and I sat down in September of 2020 to plan and produce this shoot. One of the first challenges we had was finding the right male model to fit the looks. We had cast about 3 guys prior to. I didn't think about Neil Dames until later in the creative process so when I showed Gus Neil’s social media profiles, he exclaimed, “we need him, he’s perfect for this!”
I wasn't sure that Neil would even agree to do the shoot. He’d retired from modelling for some time now, but I thought he could pull this off. I reached out to him on Facebook and told him what I wanted to do, and Neil immediately said yes...reluctantly. Neil said jokingly, "Now, I'm not as young and fit as I use to be Scharad, so you will have A LOT of work to do!"
He was in love with the idea that we could collaborate together for a local brand and of course, he'd get to wear custom suits!
We did an initial tape up where Gus got to sit down and chat with Neil. After taping him up, Gus assured me that he would have samples ready in two weeks. However, he clarified for me that the first fitting session would probably call for adjustments. Surprisingly, when we met again for fitting, the suits fit Neil perfectly! Both jackets and pants from each look fit him as if they were sewn directly onto his body. Perfection!
On the day of the shoot, everyone was excited to work. Neil followed direction very well and moved very quickly and kept reminiscing on his former days as a model. We even laughed about his grey hair and tattooed covered body, which worked well with the shoot's overall aesthetic. Neil was still in good shape and his genes had kept his frame, lanky and slim.
I kept the lighting dramatic and the background simple and focused on getting great shots with Neil that showed these amazing handmade suits.
Have a look at the work below, leave a comment or two. I’d love to hear from you.
Model: Neil Dames // Stylist + Designer: Gustavus Augusta // Accessories: The Pico Brand
