models

Vida Cayo Summer Campaign Photoshoot

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I'm going to apologize ahead of time for this post but its going to make you feel really guilty about your current workout regime. Vida Cayo recruited some amazingly fit models to stand in their first ever advertising campaign and hiring me, an amateur fitness expert to photograph it. Walking on set, I found myself to be intimidated by the abs, pecs and glutes that were being paraded around but I stood confident in my Nike tank that I would use them to my advantage. The location was incredible and I was pretty happy with it having seen it a few days prior. I'd already mapped out the areas which I wanted to shoot against and the weather was perfect too. We had green grass, trees and a beautiful panoramic view of the beach.

But not to be outdone, I had a guest model that Id pose with my live models that was equally as fit and toned as they were. Her iron frame and wheels of steel were equally as sexy as her topless frame and all eyes were laid on this custom Jeep Wrangler once she pulled into the yard.

The shoot was "bananas" and tons of fun and these fitness models has an even better time than I did. With my MUA and Stylist working feverishly to ensure the models looked their best. I loved the jeep as Im a huge fan of the custom Wranglers. I couldn't have asked for a more perfect shoot, day or collection of diverse models at which to point my camera to. Please enjoy these images responsibly.

Photography: Scharad Lightbourne // Styling: Shan OliverMUA: Makeup by Vonz FergusonGrips: Gary Martin, Martin gray, Kenzi Thompson + Derek Adams // Video: Michael Cortez

Photography: Scharad Lightbourne // Styling: Shan Oliver

MUA: Makeup by Vonz Ferguson

Grips: Gary Martin, Martin gray, Kenzi Thompson + Derek Adams // Video: Michael Cortez

WATCH THE BEHIND THE SCENES VIDEO

Eve

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I was nervous about this concept…at first. I wondered if I would go too far in getting a message across and if people wouldn’t relate or grasp what I was trying to say as a photographer. As a child I’d always seen the portrayal of “Eve” as a beautiful Caucasian woman so my imagination got the best of me and I decided to go against all the imagery I had previously seen in any biblical illustration. 

I wanted to stay clean, within my style, conceptualizing elements that would add to my overall canvas. If Eve were a black woman, what would she look like? Would she be tall, short, skinny or fat? Would her hair be natural, straight, up or down? How would I show her creation, her temptation, her becoming more aware of herself and body? 

To do this I put together a group of talented and visionary people in the industry that I felt would carry this concept like it was their own. Creative director, David Rolle pieced the looks together for Eve, orchestrating hair and makeup to follow.MUA, Mandisa Kerr worked her magic brush craftily added the right accents and contours to our models face. Hair stylist, Jameelah Thompson along with her assistant Lovena Magloire created amazing crowns of hair to place on our model that fit the theme. 

As expected finding a model to play the role of Eve had its challenges. Because of the reptilian element, many models were skeptical about the representation or meaning behind a very recognizable prop. Selvinique Wright however was down the second I was finished explaining the concept to her. She was in and that was all. On set she moved her body and shaped her poses into works of soft and sultry sentences allowing David to form her into the character “Eve.”