Bahari Season 14 Swimwear Campaign
In 2014, I got an email from a new clothing brand based out of a small kiosk in Circle Mall Freeport. As with all my first-time clients, I was excited and intrigued by how this company would make a mark, or if they even would, in a then void-market for ready-to-wear Bahamian clothing. Four years, 11 Campaign Shoots, 14 Collections and 3 Stores Later; Bahari is now the country's Premiere Clothing brand. Needless to say, the pressure was on for The Season 14 Swimwear Campaign.
Anytime I shoot for Bahari, it's always a large production with many different moving parts. A production that requires a few weeks of planning and production. A location has to be found, models sourced and a style team put together. These photoshoots last 8-12 hours easily and require dedication, creativity and the will to push through until the very last shot is taken. Mentally and physically, its taxing on my team and I but the results are great.
The models were a strong lineup, diverse in size and skin tones and we were excited after seeing the sample suits that mixed with an incredibly scenic background, the shoot would be nothing short of amazing. The team was stacked, the pieces had arrived and the models were excited, certainly for a call time of 8 am, which was not so bad compared to photoshoots I'd done before with much earlier call times. The weather was proving to be perfect and the style team got to work putting the girls' faces and hair together while styling fitted the girls and accessorized them.
We shot non-stop, on a marathon of locations and spaces, poses and sessions with both still and film cameras. The team literally felt like they were on fire. We were moving constantly, changing our looks, models, suits, scenes, etc...We even made a joke because it rained twice that day and we felt it was God's way of cooling us down before we overheated.
At the end of a long day, we were exhausted but happy and feeling satisfied that this would be the best Bahari shoot to date. Please enjoy the images and the official promo video below.
Photography: Scharad Lightbourne | Video: Ashley Whitney | Styling: Cardell McClam
Hair: DC Trends | MUAs: Glamourholics + Makeup by Char
Grips: Tariq Cartwright, Seven Thomas, Rayandra Nairn
BTS Video + Pics: Tyreke Butler
Season 10 from Bahari photographed by Scharad Lightbourne
Season 10 from Bahari Bahamas was a very hard campaign to produce. Designs were redrawn and fabric samples tested multiple times. Being the brands chief photographer, I get a first hand preview before it hits the market. The brands CEO trusts my input (sometimes) and values the feedback that he gets from me. My first response after seeing final samples were, "this is the most mature collection from Bahari yet and I know people are going to love it, its a step in the right direction. " Their newest collection has been a long time coming and shows tremendous growth from the brand.
In planning the campaign photoshoot, there were certain elements that always play an important role in the success of the images. The right team had to have been assembled, the right cast and most importantly the right location. Bahari always seems to discover or use its resources to secure pretty mazing location on the island and this one was no different. our scenic view of beautiful blue Bahamian waters, modern architecture and textured backgrounds gave me all the inspiration I needed to put the mood board together. Once approved, I eagerly awaited shoot day.
My team and I worked consistency throughout the day using the sun to our advantage, and fully making use of the property. Along with the YNGDGRTS team, everything ran smoothly and with great ease from location to location. Shooting in direct sunlight is no joke but I was able to use modifiers, a fan and a powerful strobe to achieve the looks the client approved. See some of the images from the campaign below along with the cinematic shoot video below and do enjoy responsibly.
...until the next post! See you guys again and thanks for reading.
Photography: Scharad Lightbourne
MUA: Erinn Treco
Hair Stylist: Jameelah Thompson
Styling: ProductJoint
Video: Ashley Whitney
Photo Assistants: Kenzi Thompson // Jayden Mcintosh
SEE THE COLLECTION
SEE THE CINEMATIC VIDEO
Lifestyle Portraits of Artist in The Bahamas
I'm a part of an industry where there are some pretty amazing creatives, many whom I've had the pleasure to photograph. I've known illustrator and painter, Philece for quite some time and I've always admired her creativity. Her illustrations match her personality, soft, vibrant with an energy you have to see in person to believe.
I called her and said "Philece, let's shoot!" and with little to no reluctance, she adamantly accepted my offer. I told her I wanted to shoot her in her environment, the studio, her front yard with simple styling but capturing her personality and energy.
My approach as the photographer was to capture her in bright surroundings with clean bursts of light and pops of color that would portray Philece the way I saw her. I knew many of the shots would be "in the moment" and with her quirky, awkwardly funny and an aesthetic that bleeds creativity, I knew I'd capture her candidly and create images that truly represent the artist.
Photography + Styling: Scharad Lightbourne
MUA: Makeup by Lily
Grips: Keron Wood // Video: Tony Williams
"Twinning" with models Shyloh + Abeba
While I visited NYC this past fall for a photography workshop, I decided to shoot during my stay so I put out a few castings on social media to see if I'd get some attention. Bahamian born model Shyloh reached out to me and said that she'd love to shoot while I was there. I completely forgot that she lived in New York! She also mentioned that her roommate Abeba, modeled as well and when I saw photos, I immediately got excited.
I decided to shoot them both using a "twin-like" theme where the looks would be matching, mimicked styles and looking at them both together, I thought it would be great because they looked very similar but oddly they had no relation to each other.
The day of was great, I met up with fellow colleagues Herman (DC) and Tamara (NJ) and found a great studio down on 36th street which had an amazing space and I was able to book them at a reasonable price. These beautiful women put everything together, from head to toe and being seasoned models, they knew where to shop and how to prepare for a studio session. They even did their own hair and makeup!
Shyloh and Abeba were nothing short of incredible to shoot, with little to no direction, they both ROCKED the set. If they weren't spinning, they were jumping, dancing and embracing one another stopping in between to hold fierce looks long enough for me to find my sweet spots and frames. A photographer's dream!
