Scharad Lightbourne 7/1/25 Scharad Lightbourne 7/1/25

Behind the Lens: Capturing Bahari’s 2025 Independence Collection Honoring Bahamian Culture

BAHARI BAHAMAS’ INDEPENDENCE COLLECTION ‘25

Bahari has built a reputation for launching monumental campaigns that captivate the nation—sparking excitement and long lines of eager customers rushing to get their hands on the latest designs. Independence Day, one of the most celebrated holidays in The Bahamas, also marks the brand’s biggest and most anticipated collection of the year.

Each year, Bahari masterfully reimagines its Independence designs, drawing inspiration from iconic Bahamian symbols, historic events, and cherished scenes from our past. This year was no different—and when the brand approached me to photograph their new collection, I jumped at the opportunity.

I was genuinely impressed by the designs. They’re not only visually striking but carry a depth and cultural richness that make them even more powerful in person.

Behind the scenes, the energy was high from the moment we stepped onto set. Models were being styled with precision, garments carefully steamed and adjusted, and the creative team fine-tuned every detail to make sure the vision translated perfectly on camera. The heart of the set was a massive LED wall that projected moving images of Old Nassau, layered with AI-generated vintage Bahamian scenes. That mix of nostalgia and innovation made the backdrop feel alive—almost cinematic.

This was only my second time working with consistent studio lighting, but with each shot, I felt more in control. It gave me the freedom to focus more on expression and body language—how to direct and position the models in ways that felt natural yet powerful. There were moments of spontaneous magic—quick laughs between takes, adjustments in poses that ended up being the final selects, and even a few goosebumps seeing how beautifully everything was coming together in real time.

What Bahari created with this collection goes beyond clothing. It’s a reminder of who we are as a people, where we come from, and what we continue to celebrate.

Scharad Lightbourne 2/7/24 Scharad Lightbourne 2/7/24

A Romantic Couple's Photoshoot on a Stunning Island 📸

I met with Steffon and Melissa in October of 2023 at this intimate coffee bar on the western side of town. Melissa, who had initially reached out to me, wanted to take romantic, beautiful and editorial portraits with her beau, Steffon. So, in our early discussion, we went over a few concepts that would make them both happy. Melissa told me how long they had dated and that they had no images to speak for their relationship. She was focused on taking official photos to celebrate their love for one another.

During our meeting, I almost enforced that the photoshoot should be unique and different. I don't know what made me say it, but in explaining my creative process to the couple, I told them we needed to shoot somewhere different, not on the island (we all lived in New Providence) but on another island with a stunning backdrop. I almost jumped out of my seat when the thought hit me. I said, “Let's go to Exuma!"

The couple looked at each other, and while I thought the budget would not allow for such a production, they looked back at me and said, "Yes, that's an amazing idea!"

We worked together to figure out a date, styling and logistics for pulling this whole thing off. Luckily for Melissa, her cousin was one of the country's most talented stylists, so I didn't worry too much about that aspect. I had a few colleagues in Exuma who gave me insight on where to shoot and how to get there, and so, together with the couple, we made arrangements for a boat to take us to one of the sandbanks near Rolletown, Exuma.

This photo shoot had been postponed twice due to bad timing or bad weather, and by the time we finally got around the concrete time, it was 2024! January 16th was the new date, and everyone was sure this would be amazing due to all the previous setbacks. My assistant Tariq and I arranged to get there by plane, only a 30-minute ride, and we found an Airbnb only 3 minutes from the dock! The night before we shot, the team met up to go over the art direction for the shoot. Everyone chipped in and gave commentary to make the couple feel more confident going into the photoshoot.

Shoot day was nothing short of incredible. The weather was perfect, the water looked unreal, and the couple were perfectly styled. We found a sandbank when we left the marina and positioned the couple. I was shooting with natural light, so I had more time to focus on posing and positioning. The boat captain pulled us right up to the bank, and I even left him in some of my frames to show the context of where we were. Steffon and Melissa were amazing to photograph because they didn't pretend much to like each other. You could see that they genuinely enjoyed each other's space, and as a photographer, that helps when capturing portraits of two people together.

The couple had a second look, and we brainstormed on where to photograph them. The team agreed that we didn't want to shoot them out in the water again, so I suggested shooting them in a town near all the hustle and bustle of Georgetown's main settlement. I love locations like these because there is a lot of energy surrounding you. People, cars, dogs and birds are all moving around you. Georgetown gave me so many different spaces to capture Stef and Mel, and I loved that they stood out in stylish clothing against the town's backdrop. This shoot, if any indication of how the year will pan out, excited me, and I loved working with the couple to produce these images.

Please enjoy.

Photography & Art Direction: Scharad Lightbourne

Styling: Shan Oliver ( The Style Group)

MUA: Valincia Rolle

Hair: Tara Miller (Metamorphosis)

Stef’s Hair: Tilly Balinese

Grip: Tariq Cartwright

An aerial view of us on the sand bank with the couple.

Scharad Lightbourne 12/19/23 Scharad Lightbourne 12/19/23

📸 Capturing the new Bahari Kaftan Collection

Bahari Models: Loretta Butler-Turner, Christine Carey & Loleta Dixon

Photography plays a vital role in marketing and branding by telling compelling stories. In this article, I share insights into the creative process and the magic that happens when passion meets the lens, taking you behind the scenes of a recent photoshoot for Bahari Bahamas.

The first step in any successful campaign is planning and conceptualization. Collaborating with the creative team is essential to understanding the brand's identity, target audience, and the message they want to convey. Makeup, hair, and styling are all critical parts of the success of any photoshoot, and the Bahari team gets it right every time! Next, casting suitable models and styling them is essential. The models should embody the brand's essence, and the styling should reflect the latest trends and complement the brand's aesthetic.

No photo shoot is without its challenges, and adaptability is key. Being able to pivot and find solutions on the spot is part of the job. We realized that the models did not need precise poses. Once we allowed them to be free and “let loose,” photographing them became effortless.

Post-production is where the magic happens. Editing, retouching, and colour grading refine the images to align with the brand's visual identity.

In conclusion, photographing this new campaign was a journey of creativity, collaboration, and adaptability. The behind-the-scenes effort, passion, and dedication are the threads that weave together Bahari’s visual tapestry, making these pieces desirable!

MUA: Geah Smith

Styling: Lavonne Alexis

Art Direction/Photography: Scharad Lightbourne

Photo Assistant: Samiah Rutherford

Motion: Sherard Campbell

Scharad Lightbourne 9/12/21 Scharad Lightbourne 9/12/21

Running a portrait session with Olympic Gold Medalist Steven Gardiner

This title is so fitting because I had no time to photograph gold medalist Steven Gardiner. When I tell you the lengths I took to photograph Steven, you might not believe me, but I will tell you how this opportunity came to me to photograph “Speedy Stevie.”

Here we are, The Bahamas, a country hyped, and excited, fresh off back to back wins in the men and women's 400-meter race by local track athletes Steven Gardiner and Shaunae Miller-Uibo. The whole country was excited for them to come home, and a light bulb went off in my head. I wondered, "wouldn't it be an honour to photograph either one of them? Cementing them in the fabric of Bahamian Photography?"

I'll be honest with you, I had connected with Steven a few years prior because I wanted to photograph him shortly before he won his first Olympic medal. This Abaco born son holds numerous Bahamian records amongst his other accolades, so I felt my role was to make sure unique and driven Bahamians like him are photographed for historical purposes.

Let's get back on track. (pun intended)

I was determined to photograph Steven and Shaunae on their return trip, and once I saw the welcome celebrations at the airport, I got on my mobile phone and started my search to contact either athlete. I am not exaggerating when I say I called the entire country to reach Steven. I felt he may have been more accessible than Shaunae. Yes, I did have his contact, but it was a US number, and he wasn't answering texts. I contacted people close to him who never followed up. I called EVERYONE but, to my disappointment, I struck out with the opportunity to photograph him, and I watched everyone get their 5 seconds with the two and then they were gone.

But…one day, on a Tuesday afternoon, something told me not to give up. I texted Steven, and he responded! I congratulated him and told him what I wanted to do. I threw out the question, "when would you be in town again?" to which he responded, "Thursday." I gasped, thinking he meant a week from that day, but he meant 2 days away! I had an hour of his free time, and I had to make it count!

I scrambled to think of a concept. Steven was down for whatever I came up with. After crossing out a million ideas, I just decided to keep it simple. I would take my backdrop outside and use natural light. Less fuss, less clutter, just clean and simple.

Steven brought a few clothing items, ones he'd packed prior, so I didn't style him; I just picked out a few pieces I thought may have been great on camera. I wanted to call my stylist badly, but there was no time. I had to think quick. I had no mood board, shot list, or planned anything, just me, my Nikon, and the subject.

Steven was surprisingly awkward in front of the camera. A far from his natural environment of running on the track. But that pushed me to direct him more. I was happy with what I got in a short time, and hopefully, these images last forever. Plus I got to hold an Olympic medal!

Please enjoy!

Scharad Lightbourne 7/11/21 Scharad Lightbourne 7/11/21

Leo Creary, wedding photographer models in editorial for his 30th birthday

Leo Creary, a gifted wedding photographer, called me very excited about his 30th birthday. In fact, every year, I shoot Leo for some occasion but turning 30 was a milestone for him, and he shared a few concepts with me. I’ve photographed Leo for years, and you may recognize our work together from shooting him and his wife Keva’s fantastic wedding in Bimini, The Bahamas. I enjoy working with Leo as he always gives me creative control for photographing him, and it didn’t take me long to come up with styling for the photographer.

I wanted a rugged background because Leo was going to be styled in some pretty dapper suits. A cream, pinstripe, and 3-piece suits, but there was one more piece missing. I thought a vintage Land Rover would have been perfect, and in my search, I could not find an owner willing to let me use their vehicle. So I moved onto plan b to source my dream SUV, a Jeep Wrangler JL. I called a buddy of mine who I knew would say yes right away…and he did!

Once we arrived at our location, I tested a few shots with artificial light, but I decided to shoot natural. I hadn’t shot natural for some time. I’ve become a strobe nut, and I’ve been shooting more studio work, but being outdoors in that fantastic location just sparked that in me. The area we shot at was primarily used for landfills, and the white limestone rocks bounced light all around me. It was heaven. I photographed Leo in and around the vehicle, trying to tell a story with the images.

Leo was natural, posing and moving his body to complement the lens. We did shots still, moving and took risks climbing the limestone to get great pictures from different perspectives. I loved how the images turned out. Please enjoy them below.

Scharad Lightbourne 3/2/21 Scharad Lightbourne 3/2/21

PORTRAITS with the Nikon Z6 II ft model/actress Chrystal Bethell

Now I’m usually one who stays up on new gear and technology, and when I heard that Nikon was releasing the Z6 II, I was eager and excited to purchase it. Still, for some reason, life got in the way, and I haven’t had the opportunity to buy the upgrade to my Nikon Z6, which I primarily use to photograph 99% of my work.

A colleague of mine and fellow photographer friend Warren Grant, who I’ve also known to be an advocate for Nikon, sent me a text one day announcing, “Hey! I got the Z6 II; when are you getting yours?”

My face, which if it was an emoji, would have looked like this 😑. I reluctantly told him that I had not ordered mine yet and at some point shortly, I would prob upgrade. But Warren is a dope friend. After hearing the disappointment in my voice, he said that he would loan me his Z6 II, and I could test it out firsthand. Backflips and Spartan chants from the movie “300” followed suit.

So what is the point of my story? I will connect the dots right now. Chrystal Bethell is an accomplished model and actress living in NYC, and we’ve known each other since high school (a long time!) She had let me know that she was in Nassau and she wanted to book a photo shoot. So I got the team together, we chose a mood for the shoot, designed the aesthetic and confirmed our location.

On the day of the shoot, I used several lenses with the Z6 II, my 85mm, 70-200m and 35mm all helped me compose a variety of frames to help me tell a story with the photos. I kept the lighting simple, adapting one light with a soft modifier to compliment the natural light. I loved the way the finished images looked. The camera, which was the whole point of this story performed amazingly, it was super fast, focusing was a breeze and I was very impressed with the overall responsiveness of the Z6 ii.

Stay creative!