Lifestyle, People Scharad Lightbourne Lifestyle, People Scharad Lightbourne

Fitness Shoot Branding (BTS)

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We postponed this shoot nearly 5 times before we finally got everything lined up to shoot fitness trainer and lifestyle brand Latoya Moxey. Latoya called me months before to ask me if I'd be interested in helping her create her new fitness brand and before she could finish asking I eagerly agreed. I love shooting lifestyle and fitness was always something I was interested in so it was a win-win for me looking at the bigger picture.

Before shooting we met up to go over outfits at her home and Latoya must have brought out a million and one pieces of fitness apparel, in every color and shade with athletic shoes to match. I found myself surrounded by nothing short of a sporting brand factory store and we quickly narrowed down several options that would give our shoot a palette of diverse styles. Old Fort Bay was our locale of choice as it provided many different scenic areas for backdrops. I’d shot here a handful of times so I was no stranger to the property and I felt, at first, Id be challenged trying to find unique spaces for Latoya but the team and I worked through to find some incredible spot to compliment our subjects look and styling.

We shot throughout the day, capturing lifestyle poses as well as some using motion and exercise. I shot all-natural light with my Nikon D750 and a Sigma 85mm f1.4 lens and the lighting all around the property was buttery smooth and hit all the right angles creating light flares and hazes that one just couldn't create in post. (I mean you could but it looks so much better when It's natural)

Overall, I enjoyed working on these images, more so because I chose a very minimal setup, I used a diffuser to block the subject from too much light and a reflector to help fill in darker areas of her face and body. In most cases, I found that shooting wide open (f1.4 - f2.8) would prove to be too intense but shooting at smaller apertures (f3.5 - f4) helped me maintain sharpness on the subject and keep some blur on the backgrounds. Please enjoy the images below and be sure to watch the BTS video!!

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Beauty, Lifestyle, People Scharad Lightbourne Beauty, Lifestyle, People Scharad Lightbourne

Shooting a Naturalista ft Rache Josey

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Most times, when shooting a client, they often start by saying, "Now I’m not a model, inferring that they have no idea what to do or that they won’t appear as beautiful. I believe that as a photographer, its ones job to make every client look and feel good. It's an art to pull something from the average person and make them appear in a whole different light. Such was the case with Rache.

When we first met up for her consultation, the first thing I noticed was her natural hair and I asked if it was all hers to which she replied, “yes” but she seemed not to care too much for it. I was shocked considering it was so much! She took it down and I knew right away that I would focus this shoot around her hair. I had a makeup artist and hairstylist who wanted to work on someone natural not taking away from their skin or hair and Rache was perfect.

She asked about clothing and I didn't want anything too fussy, I kept things simple; a summer dress and I liked the idea of overalls. I wanted a summer theme in a garden photoshoot. My client, Caribbean Landscape graciously lent me their premises to complete the shoot. This was a great shoot, natural, effortless and free.

Enjoy the images and the cinematic BTS video below.

Model: Rache Josey

Photographed + Styled by: Scharad Lightbourne

Hair: Ryen Fox

MUA: Raven Forbes

Grips: Kenton Ferguson

Video: Sherard Campbell (iFocus Films)

WATCH THE BEHIND THE SCENES VIDEO

(and be sure to subscribe to my page for more behind the scenes)

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